Overview

Students are faced with many challenges. The pressures of social media, tests, sports, other extracurricular activities, applications, work, and expectations can be a lot! Sometimes it can feel like their minds are a jumbled mess. School Based Health Services, a Medicaid based program can help students get the mental health help they need.

The Objective

This campaign aimed to inform students and families about the opportunity to receive mental health care within their schools. At the time this campaign launched all schools were not prepared to offer these services, so we focused specifically on the JCPS school system.

Media

We were able to reach our primary and secondary audiences of parents and students by optimizing a diverse set of digital and traditional media tactics including CTV, display, search, out of home, radio, in-app gaming and even partnerships with local schools.

KPI’s - Impressions, Reach Website Visitors

Results

Digitally, this campaign reached over 24M digital impressions and 628K consumers over a five month time period. For traditional media the campaign reached over 8.7 million impressions. As part of the school partnerships, surveys we partnered with 20 JCPS schools and we had over 200 students complete the survey. These results helped to inform schools of other opportunities to reach students.